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About Us


The Brand

Boho Babes is the next generation fashion brand for women, whose tastes are shaped by their experiences of travel, social gatherings, and their freedom. We attempt to re-interpret the versatile retro and vintage boho style to express the special mentality of today’s generation of strong and independent women. We believe in living life on our own terms and encouraging the same trait in others. Every positive vibe we send in the world flows its way back to us. If you've ever thought it would be nice to wear clothes that fit your personality, then Boho Babes is perfect for you! Since we are firm believers that colorful dresses and prints will improve your mood and of those who are around you, we also attempted to reflect those beliefs in our designs. Beyond helping you look your best, we strive to make every purchase a positive and unique experience. Our top priorities are excellent customer service, exceptionally quick order processing and fast shipping times. We value your feedback, whether positive or constructive, and we are continuously working to improve your experience.

Team photo
Team photo

The Brand

Boho Babes is the next generation fashion brand for women, whose tastes are shaped by their experiences of travel, social gatherings, and their freedom. We attempt to re-interpret the versatile retro and vintage boho style to express the special mentality of today’s generation of strong and independent women. We believe in living life on our own terms and encouraging the same trait in others. Every positive vibe we send in the world flows its way back to us. If you've ever thought it would be nice to wear clothes that fit your personality, then Boho Babes is perfect for you! Since we are firm believers that colorful dresses and prints will improve your mood and of those who are around you, we also attempted to reflect those beliefs in our designs. Beyond helping you look your best, we strive to make every purchase a positive and unique experience. Our top priorities are excellent customer service, exceptionally quick order processing and fast shipping times. We value your feedback, whether positive or constructive, and we are continuously working to improve your experience.

Team photo

Our Story

Our names are Nina and Matthias, and we are the founders of Boho Babes. The idea of creating the next-generation fashion brand for young and independent women was created during our summer vacation in Amalfi, when Nina failed to find silk maxi dresses at affordable prices. Since Nina always had a great passion for vintage and bohemian clothes, she decided to take action and create a brand that is focused on colorful dresses, beautiful prints and high quality fabrics. When we were back in Vienna we started creating our own designs and worked together with different dressmakers. After several months, a lot of sweat and tears, we are happy to announce that in Spring 2021 we are able to release our first collection of summer dresses, tie tops, jumpsuits, and much more to our community. We are focusing on combining great style with comfort through soft and flexible materials, which guarantees a relaxed fit that makes our customers feel free and comfortable. All our products are handcrafted and made from pure, homegrown Indian fabrics.

Our Boho Babes

Boho Babes is a reflection of every woman. Just like you, our pieces are diverse and unique. Whether you love pretty, feminine dresses or timeless classics (or a bit of both), there's something here just for you. Founded in 2021 with the vision of bringing you fashion pieces that will make you look good and feel good, our eponymous lines - Boho Babes The Label focus on celebrating women, every day and for every occasion.

Team photo
Team photo

Our Boho Babes

Boho Babes is a reflection of every woman. Just like you, our pieces are diverse and unique. Whether you love pretty, feminine dresses or timeless classics (or a bit of both), there's something here just for you. Founded in 2021 with the vision of bringing you fashion pieces that will make you look good and feel good, our eponymous lines - Boho Babes The Label focus on celebrating women, every day and for every occasion.